New California Story: Jordan Zweigoron

December 18, 2015

This week we published a new story from California.

Do you have Death with Dignity story to tell? Please share it with us.

Jordan Zweigoron: Every Entrepreneur Will Want the Option

Jordan Zweigoron is a business broker in San Jose, California.

In 2012, I was diagnosed with colon cancer. I almost died in the treatment process, but thankfully I made a full recovery. During the time I was suffering and contemplating the very possible reality of dying, I was very troubled that there was not a peaceful way to make that happen.

I’ve been a small business owner—I’m the founder of Psycho Donuts, “the world’s craziest donut shop”—and also a business broker focusing on helping business owners to sell their business. In both cases, I’ve directly experienced and have seen first hand how physical illness affects an entrepreneur’s ability to effectively run a company.

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